u003ch1u003eBeyond the Foldu003c/h1u003e

u003cpu003eu003cstrongu003eBe part of the Beyond the Fold community for regular email content from Wise Genius.u003c/strongu003eu003c/pu003enu003cpu003eI will aim to enlighten, educate, and entertain with website and WordPress tips and advice. I will divulge the highs and lows of running a business. I may review the odd book, give you a music recommendation, or share a recipe. There could be surprises!u003c/pu003enu003cpu003eYou will also be the first to know about any new offerings from Wise Genius.u003c/pu003e

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u003cstyle type=u0022text/cssu0022u003e@import url(u0022https://assets.mlcdn.com/fonts.css?version=1786699u0022);u003c/styleu003en u003cstyle type=u0022text/cssu0022u003en /* LOADER */n .ml-form-embedSubmitLoad {n display: inline-block;n width: 20px;n height: 20px;n }nn .g-recaptcha {n transform: scale(1);n -webkit-transform: scale(1);n transform-origin: 0 0;n -webkit-transform-origin: 0 0;n height: ;n }nn .sr-only {n position: absolute;n width: 1px;n height: 1px;n padding: 0;n margin: -1px;n overflow: hidden;n clip: rect(0,0,0,0);n border: 0;n }nn .ml-form-embedSubmitLoad:after {n content: u0022 u0022;n display: block;n width: 11px;n height: 11px;n margin: 1px;n border-radius: 50%;n border: 4px solid #fff;n border-color: #F5F2F8 #F5F2F8 #F5F2F8 transparent;n animation: ml-form-embedSubmitLoad 1.2s linear infinite;n }n @keyframes ml-form-embedSubmitLoad {n 0% {n transform: rotate(0deg);n }n 100% {n transform: rotate(360deg);n }n }n #mlb2-6550701.ml-form-embedContainer {n box-sizing: border-box;n display: table;n margin: 0 auto;n position: static;n width: 100% !important;n }n #mlb2-6550701.ml-form-embedContainer h4,n #mlb2-6550701.ml-form-embedContainer p,n #mlb2-6550701.ml-form-embedContainer span,n #mlb2-6550701.ml-form-embedContainer button {n text-transform: none !important;n letter-spacing: normal !important;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper {n background-color: #FDFCFE;n n border-width: 0px;n border-color: transparent;n border-radius: 5px;n border-style: solid;n box-sizing: border-box;n display: inline-block !important;n margin: 0;n padding: 0;n position: relative;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper.embedPopup,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper.embedDefault { width: 900px; }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper.embedForm { max-width: 900px; width: 100%; }n #mlb2-6550701.ml-form-embedContainer .ml-form-align-left { text-align: left; }n #mlb2-6550701.ml-form-embedContainer .ml-form-align-center { text-align: center; }n #mlb2-6550701.ml-form-embedContainer .ml-form-align-default { display: table-cell !important; vertical-align: middle !important; text-align: center !important; }n #mlb2-6550701.ml-form-embedContainer .ml-form-align-right { text-align: right; }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedHeader img {n border-top-left-radius: 5px;n border-top-right-radius: 5px;n height: auto;n margin: 0 auto !important;n max-width: 100%;n width: undefinedpx;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody {n padding: 20px 20px 0 20px;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody.ml-form-embedBodyHorizontal {n padding-bottom: 0;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent {n text-align: left;n margin: 0 0 20px 0;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent h4,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent h4 {n color: #008080;n font-family: 'Ubuntu', sans-serif, serif;n font-size: 28px;n font-weight: 700;n margin: 0 0 10px 0;n text-align: center;n word-break: break-word;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p {n color: #1e1e1e;n font-family: 'Raleway', sans-serif;n font-size: 20px;n font-weight: 400;n line-height: 26px;n margin: 0 0 10px 0;n text-align: center;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ul,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ol,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ul,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ol {n color: #1e1e1e;n font-family: 'Raleway', sans-serif;n font-size: 20px;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ol ol,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ol ol {n list-style-type: lower-alpha;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ol ol ol,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ol ol ol {n list-style-type: lower-roman;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p a,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p a {n color: #662E91;n text-decoration: underline;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-block-form .ml-field-group {n text-align: left!important;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-block-form .ml-field-group label {n margin-bottom: 5px;n color: #1e1e1e;n font-size: 12px;n font-family: 'Raleway', sans-serif;n font-weight: bold; font-style: normal; text-decoration: none;;n display: inline-block;n line-height: 18px;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p:last-child,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p:last-child {n margin: 0;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody form {n margin: 0;n width: 100%;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow {n margin: 0 0 20px 0;n width: 100%;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow {n float: left;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent.horozintalForm {n margin: 0;n padding: 0 0 20px 0;n width: 100%;n height: auto;n float: left;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow {n margin: 0 0 10px 0;n width: 100%;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow.ml-last-item {n margin: 0;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow.ml-formfieldHorizintal {n margin: 0;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input {n background-color: #ffffff !important;n color: #1e1e1e !important;n border-color: #cccccc;n border-radius: 6px !important;n border-style: solid !important;n border-width: 1px !important;n font-family: 'Raleway', sans-serif;n font-size: 14px !important;n height: auto;n line-height: 21px !important;n margin-bottom: 0;n margin-top: 0;n margin-left: 0;n margin-right: 0;n padding: 10px 10px !important;n width: 100% !important;n box-sizing: border-box !important;n max-width: 100% !important;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::-webkit-input-placeholder,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input::-webkit-input-placeholder { color: #1e1e1e; }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::-moz-placeholder,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input::-moz-placeholder { color: #1e1e1e; }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input:-ms-input-placeholder,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input:-ms-input-placeholder { color: #1e1e1e; }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input:-moz-placeholder,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input:-moz-placeholder { color: #1e1e1e; }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow textarea, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow textarea {n background-color: #ffffff !important;n color: #1e1e1e !important;n border-color: #cccccc;n border-radius: 6px !important;n border-style: solid !important;n border-width: 1px !important;n font-family: 'Raleway', sans-serif;n font-size: 14px !important;n height: auto;n line-height: 21px !important;n margin-bottom: 0;n margin-top: 0;n padding: 10px 10px !important;n width: 100% !important;n box-sizing: border-box !important;n max-width: 100% !important;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {n border-color: #cccccc!important;n background-color: #ffffff!important;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input.custom-control-input[type=u0022checkboxu0022]{n box-sizing: border-box;n padding: 0;n position: absolute;n z-index: -1;n opacity: 0;n margin-top: 5px;n margin-left: -1.5rem;n overflow: visible;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {n border-radius: 4px!important;n }nnn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]:checked~.label-description::after, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=checkbox]:checked~.label-description::after, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input:checked~.custom-control-label::after, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input:checked~.custom-control-label::after, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox input[type=checkbox]:checked~.label-description::after {n background-image: url(u0022data:image/svg+xml,%3csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 8 8'%3e%3cpath fill='%23fff' d='M6.564.75l-3.59 3.612-1.538-1.55L0 4.26 2.974 7.25 8 2.193z'/%3e%3c/svg%3eu0022);n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::after, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::after {n background-image: url(u0022data:image/svg+xml,%3csvg xmlns='http://www.w3.org/2000/svg' viewBox='-4 -4 8 8'%3e%3ccircle r='3' fill='%23fff'/%3e%3c/svg%3eu0022);n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input:checked~.custom-control-label::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input:checked~.custom-control-label::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input:checked~.custom-control-label::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=checkbox]:checked~.label-description::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox input[type=checkbox]:checked~.label-description::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]:checked~.label-description::before {n border-color: #1e1e1e!important;n background-color: #1e1e1e!important;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::after, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::after, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::after, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::after {n top: 2px;n box-sizing: border-box;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {n top: 0px!important;n box-sizing: border-box!important;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {n top: 0px!important;n box-sizing: border-box!important;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after {n top: 0px!important;n box-sizing: border-box!important;n position: absolute;n left: -1.5rem;n display: block;n width: 1rem;n height: 1rem;n content: u0022u0022;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before {n top: 0px!important;n box-sizing: border-box!important;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::before {n position: absolute;n top: 4px;n left: -1.5rem;n display: block;n width: 16px;n height: 16px;n pointer-events: none;n content: u0022u0022;n background-color: #ffffff;n border: #adb5bd solid 1px;n border-radius: 50%;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::after {n position: absolute;n top: 2px!important;n left: -1.5rem;n display: block;n width: 1rem;n height: 1rem;n content: u0022u0022;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {n position: absolute;n top: 4px;n left: -1.5rem;n display: block;n width: 16px;n height: 16px;n pointer-events: none;n content: u0022u0022;n background-color: #ffffff;n border: #adb5bd solid 1px;n border-radius: 50%;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after {n position: absolute;n top: 0px!important;n left: -1.5rem;n display: block;n width: 1rem;n height: 1rem;n content: u0022u0022;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {n position: absolute;n top: 0px!important;n left: -1.5rem;n display: block;n width: 1rem;n height: 1rem;n content: u0022u0022;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-radio .custom-control-label::after {n background: no-repeat 50%/50% 50%;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-checkbox .custom-control-label::after, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {n background: no-repeat 50%/50% 50%;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-control, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-control {n position: relative;n display: block;n min-height: 1.5rem;n padding-left: 1.5rem;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input {n position: absolute;n z-index: -1;n opacity: 0;n box-sizing: border-box;n padding: 0;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label {n color: #1e1e1e;n font-size: 12px!important;n font-family: 'Raleway', sans-serif;n line-height: 22px;n margin-bottom: 0;n position: relative;n vertical-align: top;n font-style: normal;n font-weight: 700;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-select, #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-select {n background-color: #ffffff !important;n color: #1e1e1e !important;n border-color: #cccccc;n border-radius: 6px !important;n border-style: solid !important;n border-width: 1px !important;n font-family: 'Raleway', sans-serif;n font-size: 14px !important;n line-height: 20px !important;n margin-bottom: 0;n margin-top: 0;n padding: 10px 28px 10px 12px !important;n width: 100% !important;n box-sizing: border-box !important;n max-width: 100% !important;n height: auto;n display: inline-block;n vertical-align: middle;n background: url('https://assets.mlcdn.com/ml/images/default/dropdown.svg') no-repeat right .75rem center/8px 10px;n -webkit-appearance: none;n -moz-appearance: none;n appearance: none;n }nnn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow {n height: auto;n width: 100%;n float: left;n }n .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal { width: 70%; float: left; }n .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal { width: 30%; float: left; }n .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal.labelsOn { padding-top: 23px; }n .ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields { box-sizing: border-box; float: left; padding-right: 10px; }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input {n background-color: #ffffff;n color: #1e1e1e;n border-color: #cccccc;n border-radius: 6px;n border-style: solid;n border-width: 1px;n font-family: 'Raleway', sans-serif;n font-size: 14px;n line-height: 20px;n margin-bottom: 0;n margin-top: 0;n padding: 10px 10px;n width: 100%;n box-sizing: border-box;n overflow-y: initial;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button {n background-color: #662E91 !important;n border-color: #662E91;n border-style: solid;n border-width: 1px;n border-radius: 25px;n box-shadow: none;n color: #F5F2F8 !important;n cursor: pointer;n font-family: 'Raleway', sans-serif;n font-size: 18px !important;n font-weight: 700;n line-height: 20px;n margin: 0 !important;n padding: 10px !important;n width: 100%;n height: auto;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button:hover {n background-color: #4A2968 !important;n border-color: #4A2968 !important;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=u0022checkboxu0022] {n box-sizing: border-box;n padding: 0;n position: absolute;n z-index: -1;n opacity: 0;n margin-top: 5px;n margin-left: -1.5rem;n overflow: visible;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description {n color: #1e1e1e;n display: block;n font-family: 'Raleway', sans-serif;n font-size: 12px;n text-align: left;n margin-bottom: 0;n position: relative;n vertical-align: top;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label {n font-weight: normal;n margin: 0;n padding: 0;n position: relative;n display: block;n min-height: 24px;n padding-left: 24px;nn }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label a {n color: #1e1e1e;n text-decoration: underline;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p {n color: #1e1e1e !important;n font-family: 'Raleway', sans-serif !important;n font-size: 12px !important;n font-weight: normal !important;n line-height: 18px !important;n padding: 0 !important;n margin: 0 5px 0 0 !important;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p:last-child {n margin: 0;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {n margin: 0 0 20px 0;n float: left;n width: 100%;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button {n background-color: #662E91 !important;n border: none !important;n border-radius: 25px !important;n box-shadow: none !important;n color: #F5F2F8 !important;n cursor: pointer;n font-family: 'Raleway', sans-serif !important;n font-size: 18px !important;n font-weight: 700 !important;n line-height: 21px !important;n height: auto;n padding: 10px !important;n width: 100% !important;n box-sizing: border-box !important;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button.loading {n display: none;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button:hover {n background-color: #4A2968 !important;n }n .ml-subscribe-close {n width: 30px;n height: 30px;n background: url('https://assets.mlcdn.com/ml/images/default/modal_close.png') no-repeat;n background-size: 30px;n cursor: pointer;n margin-top: -10px;n margin-right: -10px;n position: absolute;n top: 0;n right: 0;n }n .ml-error input, .ml-error textarea, .ml-error select {n border-color: red!important;n }nn .ml-error .custom-checkbox-radio-list {n border: 1px solid red !important;n border-radius: 5px;n padding: 10px;n }nn .ml-error .label-description,n .ml-error .label-description p,n .ml-error .label-description p a,n .ml-error label:first-child {n color: #ff0000 !important;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p,n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p:first-letter {n color: #ff0000 !important;n }n @media only screen and (max-width: 900px){nn .ml-form-embedWrapper.embedDefault, .ml-form-embedWrapper.embedPopup { width: 100%!important; }n .ml-form-formContent.horozintalForm { float: left!important; }n .ml-form-formContent.horozintalForm .ml-form-horizontalRow { height: auto!important; width: 100%!important; float: left!important; }n .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal { width: 100%!important; }n .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal u003e div { padding-right: 0px!important; padding-bottom: 10px; }n .ml-form-formContent.horozintalForm .ml-button-horizontal { width: 100%!important; }n .ml-form-formContent.horozintalForm .ml-button-horizontal.labelsOn { padding-top: 0px!important; }nn }n u003c/styleu003enn u003cstyle type=u0022text/cssu0022u003enn .ml-mobileButton-horizontal { display: none; }nn #mlb2-6550701 .ml-mobileButton-horizontal button {nn background-color: #662E91 !important;n border-color: #662E91 !important;n border-style: solid !important;n border-width: 1px !important;n border-radius: 25px !important;n box-shadow: none !important;n color: #F5F2F8 !important;n cursor: pointer;n font-family: 'Raleway', sans-serif !important;n font-size: 14px !important;n font-weight: 700 !important;n line-height: 20px !important;n padding: 10px !important;n width: 100% !important;nn }nn @media only screen and (max-width: 900px) {n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent.horozintalForm {n padding: 0 0 10px 0 !important;n }n .ml-hide-horizontal { display: none !important; }n .ml-form-formContent.horozintalForm .ml-button-horizontal { display: none!important; }n .ml-mobileButton-horizontal { display: inline-block !important; margin-bottom: 20px;width:100%; }n .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal u003e div { padding-bottom: 0px !important; }n }nn u003c/styleu003en u003cstyle type=u0022text/cssu0022u003en @media only screen and (max-width: 900px) {n .ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields {n margin-bottom: 10px !important;n width: 100% !important;n }n }n u003c/styleu003en n u003cstyle type=u0022text/cssu0022u003en #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions { text-align: left; float: left; width: 100%; }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent {n margin: 0 0 15px 0;n text-align: left;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent.horizontal {n margin: 0 0 15px 0;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent h4 {n color: #000000;n font-family: 'Open Sans', Arial, Helvetica, sans-serif;n font-size: 12px;n font-weight: 700;n line-height: 18px;n margin: 0 0 10px 0;n word-break: break-word;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent p {n color: #000000;n font-family: 'Open Sans', Arial, Helvetica, sans-serif;n font-size: 12px;n line-height: 18px;n margin: 0 0 10px 0;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent.privacy-policy p {n color: #1e1e1e;n font-family: 'Raleway', sans-serif;n font-size: 12px;n line-height: 22px;n margin: 0 0 10px 0;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent.privacy-policy p a {n color: #1e1e1e;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent.privacy-policy p:last-child {n margin: 0;n }nn #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent p a {n color: #000000;n text-decoration: underline;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent p:last-child { margin: 0 0 15px 0; }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptions {n margin: 0;n padding: 0;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox {n margin: 0 0 10px 0;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox:last-child {n margin: 0;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox label {n font-weight: normal;n margin: 0;n padding: 0;n position: relative;n display: block;n min-height: 24px;n padding-left: 24px;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description {n color: #1e1e1e;n font-family: 'Raleway', sans-serif;n font-size: 12px;n line-height: 18px;n text-align: left;n margin-bottom: 0;n position: relative;n vertical-align: top;n font-style: normal;n font-weight: 700;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .description {n color: #000000;n font-family: 'Open Sans', Arial, Helvetica, sans-serif;n font-size: 12px;n font-style: italic;n font-weight: 400;n line-height: 18px;n margin: 5px 0 0 0;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=u0022checkboxu0022] {n box-sizing: border-box;n padding: 0;n position: absolute;n z-index: -1;n opacity: 0;n margin-top: 5px;n margin-left: -1.5rem;n overflow: visible;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedMailerLite-GDPR {n padding-bottom: 20px;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedMailerLite-GDPR p {n color: #000000;n font-family: 'Open Sans', Arial, Helvetica, sans-serif;n font-size: 10px;n line-height: 14px;n margin: 0;n padding: 0;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedMailerLite-GDPR p a {n color: #000000;n text-decoration: underline;nn }n @media (max-width: 768px) {n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent p {n font-size: 12px !important;n line-height: 18px !important;n }n #mlb2-6550701.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedMailerLite-GDPR p {n font-size: 10px !important;n line-height: 14px !important;n }n }n u003c/styleu003enn n nn n nn nn n n n nn n n n nn nn n n n n n n nn nn n n n n n n nn n n n n n n nn nn n n n n n n n nnn n n n n n nnnn n n n n nnn n n n n n n n n nn n n n n n n nn n n n n n n nn n n n n n n nn nn n n n n nn n n n n n nn n n n n n n n n nn nn nnn nnn nn n nn nn nnnnnn nn n u003cdiv id=u0022mlb2-6550701u0022 class=u0022ml-form-embedContainer ml-subscribe-form ml-subscribe-form-6550701u0022u003en u003cdiv class=u0022ml-form-align-center u0022u003en u003cdiv class=u0022ml-form-embedWrapper embedFormu0022u003enn n nn u003cdiv class=u0022ml-form-embedBody ml-form-embedBodyHorizontal row-formu0022u003enn u003cdiv class=u0022ml-form-embedContentu0022 style=u0022margin-bottom: 0px; u0022u003en n u003c/divu003enn u003cform class=u0022ml-block-formu0022 action=u0022https://assets.mailerlite.com/jsonp/526691/forms/94773094493718140/subscribeu0022 data-code=u0022u0022 method=u0022postu0022 target=u0022_blanku0022u003en nn u003cdiv class=u0022ml-form-formContent horozintalFormu0022u003en u003cdiv class=u0022ml-form-horizontalRowu0022u003en u003cdiv class=u0022ml-input-horizontalu0022u003en n n u003cdiv style=u0022width: 50%;u0022 class=u0022horizontal-fieldsu0022u003ennnnnnn u003cdiv class=u0022ml-field-group ml-field-nameu0022u003en n u003c!u002du002d input u002du002du003en u003cinput type=u0022textu0022 class=u0022form-controlu0022 data-inputmask=u0022u0022 name=u0022fields[name]u0022 placeholder=u0022Nameu0022 autocomplete=u0022given-nameu0022u003en u003c!u002du002d /input u002du002du003en u003c/divu003ennnn u003c/divu003eu003cdiv style=u0022width: 50%;u0022 class=u0022horizontal-fieldsu0022u003ennnnnnn u003cdiv class=u0022ml-field-group ml-field-email ml-validate-email ml-validate-requiredu0022u003en n u003c!u002du002d input u002du002du003en u003cinput type=u0022emailu0022 class=u0022form-controlu0022 data-inputmask=u0022u0022 name=u0022fields[email]u0022 placeholder=u0022Email addressu0022 autocomplete=u0022emailu0022u003en u003c!u002du002d /input u002du002du003en u003c/divu003ennnn u003c/divu003en n u003c/divu003ennn u003cdiv class=u0022ml-button-horizontal primary u0022u003en n u003cbutton type=u0022submitu0022 class=u0022primaryu0022u003eYes please!u003c/buttonu003en n u003cbutton disabled=u0022disabledu0022 style=u0022display: none;u0022 type=u0022buttonu0022 class=u0022loadingu0022u003en u003cdiv class=u0022ml-form-embedSubmitLoadu0022u003eu003c/divu003en u003cspan class=u0022sr-onlyu0022u003eLoading...u003c/spanu003en u003c/buttonu003en u003c/divu003en u003c/divu003en u003c/divu003enn u003c!u002du002d Privacy policy u002du002du003en u003cdiv class=u0022ml-form-embedPermissionsu0022 style=u0022u0022u003en u003cdiv class=u0022ml-form-embedPermissionsContent horizontal privacy-policyu0022u003enn nn u003cpu003eI will use the details you provide to send you newsletters, plus details of new offerings. You are free to unsubscribe at any time.u0026nbsp;u003ca builder-link-id=u0022-1u0022 href=u0022https://stage.wisegenius.co.uk/privacy-policy/u0022u003ePrivacy Policyu003c/au003e.u003c/pu003enn n u003c/divu003en u003c/divu003en u003c!u002du002d /Privacy policy u002du002du003enn nn nn u003cdiv class=u0022ml-form-checkboxRow ml-validate-requiredu0022u003en n u003clabel class=u0022checkboxu0022u003en u003cinput type=u0022checkboxu0022u003en u003cdiv class=u0022label-descriptionu0022u003en u003cpu003eOpt in to receive news and updates.u003c/pu003en u003c/divu003en u003c/labelu003en n u003c/divu003ennnnu003cdiv class=u0022ml-form-recaptcha ml-validate-requiredu0022 style=u0022float: left;u0022u003en u003cstyle type=u0022text/cssu0022u003en .ml-form-recaptcha {n margin-bottom: 20px;n }nn .ml-form-recaptcha.ml-error iframe {n border: solid 1px #ff0000;n }nn @media screen and (max-width: 480px) {n .ml-form-recaptcha {n width: 220px!importantn }n .g-recaptcha {n transform: scale(0.78);n -webkit-transform: scale(0.78);n transform-origin: 0 0;n -webkit-transform-origin: 0 0;n }n }nu003c/styleu003en u003cscript src=u0022https://www.google.com/recaptcha/api.jsu0022u003eu003c/scriptu003en u003cdiv class=u0022g-recaptchau0022 data-sitekey=u00226Lf1KHQUAAAAAFNKEX1hdSWCS3mRMv4FlFaNslaDu0022u003eu003c/divu003enu003c/divu003ennn n u003cinput type=u0022hiddenu0022 name=u0022ml-submitu0022 value=u00221u0022u003enn nn u003cdiv class=u0022ml-mobileButton-horizontalu0022u003en u003cbutton type=u0022submitu0022 class=u0022primaryu0022u003eYes please!u003c/buttonu003en u003cbutton disabled=u0022disabledu0022 style=u0022display: none;u0022 type=u0022buttonu0022 class=u0022loadingu0022u003en u003cdiv class=u0022ml-form-embedSubmitLoadu0022u003eu003c/divu003en u003cspan class=u0022sr-onlyu0022u003eLoading...u003c/spanu003en u003c/buttonu003en u003c/divu003en u003cinput type=u0022hiddenu0022 name=u0022anticsrfu0022 value=u0022trueu0022u003en u003c/formu003en u003c/divu003enn u003cdiv class=u0022ml-form-successBody row-successu0022 style=u0022display: noneu0022u003enn u003cdiv class=u0022ml-form-successContentu0022u003en n u003ch4u003eThank you!u003c/h4u003en u003cpu003eYou have successfully joined my subscriber list. Look out for something exciting in your inbox soon.u003c/pu003en n u003c/divu003enn u003c/divu003en u003c/divu003en u003c/divu003en u003c/divu003enn nn n n u003cscriptu003en function ml_webform_success_6550701() {n var $ = ml_jQuery || jQuery;n $('.ml-subscribe-form-6550701 .row-success').show();n $('.ml-subscribe-form-6550701 .row-form').hide();n }n u003c/scriptu003en n n u003cscript src=u0022https://groot.mailerlite.com/js/w/webforms.min.js?v83147fa8ce2d95cb73ece7f28b469519u0022 type=u0022text/javascriptu0022u003eu003c/scriptu003en u003cscriptu003en fetch(u0022https://assets.mailerlite.com/jsonp/526691/forms/94773094493718140/takelu0022)n u003c/scriptu003e

u003ch2u003eWhy Beyond the Fold?u003c/h2u003e

u003cpu003eThe use of newspaper terminology u0022below the foldu0022 to websites has always baffled me. Below the fold refers to the hidden content on the lower half of a broadsheet newspaper.u003c/pu003enu003cpu003eIn web design, it is the stuff that you must scroll down to reach.  And with websites viewed more often on mobile phones and smaller screens, you need to scroll!  So, Beyond the Fold aims to bring to your attention interesting information you may not be aware of.u003c/pu003e