What does your business name say about you and what you do?
Wise Genius could do anything, right?
Back in 2009 when I was considering what to call myself, I put a few phrases into an anagram solver to avoid “Susie Tobias Web Design”.
Two words in the results caught my attention– wise and genius.
Wise Genius had a certain something about it. But it also seemed arrogant and grandiose. Still, those two words stayed with me, so I looked them up in the dictionary.
wise adj 1 having or showing wisdom; prudent; sensible. 2 learning or knowledgeable. 3 astute, shrewd, or sagacious.
genius noun (geniuses) 1 someone who has outstanding creative or intellectual ability. 2 such ability.
I couldn’t be so pretentious as to call myself Wise Genius. Or could I? My husband stepped in and pointed out that I could flip my thinking around – my clients would be the wise ones for choosing to work with me.
Not long after, I added the owl to my branding. It fitted perfectly! And is now on its third iteration, thanks to the wonderful Anne-Marie Miller at Carbon Orange.
And so Wise Genius was born. No clue as to what I do, but a great reminder to my clients of why they hired me!
I’m knowledgeable about WordPress. I’m astute when it comes to figuring out why something isn’t working as expected on your website. As for my creative ability, you’ll have to take my clients’ word for it!
If you’d like Wise Genius to support you with sorting out or managing a WordPress website, drop me a line at hello@wisegenius.co.uk or book a discovery call.